Get Free Ebook Foundations of Marketing (Palgrave Foundations Series)By Jonathan Groucutt

Februari 15, 2018 linkin@juwang33 0 Comments

Get Free Ebook Foundations of Marketing (Palgrave Foundations Series)By Jonathan Groucutt

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Foundations of Marketing (Palgrave Foundations Series)By Jonathan Groucutt

Foundations of Marketing (Palgrave Foundations Series)By Jonathan Groucutt


Foundations of Marketing (Palgrave Foundations Series)By Jonathan Groucutt


Get Free Ebook Foundations of Marketing (Palgrave Foundations Series)By Jonathan Groucutt

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Foundations of Marketing (Palgrave Foundations Series)By Jonathan Groucutt

This introductory text examines marketing within the context of a dynamic, contemporary environment. The author is really in-tune with the students, explaining theoretical concepts effectively, using a wide range of mini-cases that bring the subject alive - from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand. Groucutt's passion for the subject is clear as he offers a contemporary view of marketing, reflecting complex changes within both society and business, through a development of the marketing mix beyond the traditional 4P and 7P frameworks to encompass a new 10P framework.
Concise, affordable and comprehensive in content - this text is a must for all introductory marketing courses.  Companion Website: http://www.palgrave.com/foundations/groucutt/

  • Sales Rank: #10497845 in Books
  • Brand: Brand: Palgrave Macmillan
  • Published on: 2005-11-29
  • Released on: 2005-11-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.44" h x 1.02" w x 7.46" l, 1.84 pounds
  • Binding: Paperback
  • 288 pages
Features
  • Used Book in Good Condition

About the Author
Jonathan Groucutt is a Senior Lecturer at Oxford Brookes University Business School, UK.

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Foundations of Marketing (Palgrave Foundations Series)By Jonathan Groucutt PDF

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Foundations of Marketing (Palgrave Foundations Series)By Jonathan Groucutt PDF
Foundations of Marketing (Palgrave Foundations Series)By Jonathan Groucutt PDF

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